The opportunity
As we embark on our next phase of growth, we are seeking a US-based Head of Marketing. The role will be instrumental in shaping our market, product market fit, and go-to-market strategy. We are looking for a SaaS experienced marketing leader who thrives in a growth environment; someone who will understand our global market and competitive landscape; input into the direction of our product innovation; maintain and evolve our respected and trusted brand and drive highly effective demand generation both direct and through our extensive partner eco-system channel partners.
Job requirements
- You will be an experienced marketing leader.
- Your recent experience will include time at a growing SaaS company, understanding the go-to-market and growth strategies of this type of business
- You will have global experience and be able to develop marketing strategy across all theatres and have a clear understanding of the nuances across regions.
To understand the full requirements for this opportunity, please read the full job spec.
Primary responsibilities
- To continually analyze both our market and competitive landscape across all target regions to develop growth strategies for the business globally.
- To understand the business and technical needs of our target markets and ensure continued alignment of our product, pricing, proposition, and messaging.
- To build channel marketing strategies and plans that increase demand for our channel partners and empowers these partners to be highly successful
- To work collaboratively with our product organization to align market and product strategy with marketing strategy ensuring we clearly position and differentiate our capabilities.
- To build highly effective demand generation and content strategies, and operationalize these to raise awareness, develop engagement, support our brand and create market demand and opportunities.
- To direct and drive our digital marketing strategy and execution from our social presence through to our website, supporting our brand and demand generation activities.
- To own the PCI Pal brand and to continually evolve this to be synonymous with what we do and what we are looking to achieve.
- To support digital marketing activity through strategic events including PCI Pal virtual and physical events, industry events and tradeshows, and channel internal and customer events.
- To establish a customer advocacy program that will enable us to leverage our customers to endorse our brand, capabilities and services.
What we offer
- 25 days PTO
- Stock options
- Medical, dental and optical insurance cover
- Evolve day – 1 day per year to work with a charity or community project, or to further your own wellbeing
- Hybrid working
- An exciting and flexible working environment surrounded by friendly and committed co-workers
- “Work from anywhere” 2 weeks per year policy
- Reward, benefits and wellbeing hub (offering support, discounts, cashback and savings)
- Training and development opportunities
- Ad-hoc team events, incentives and competitions
